- September 1, 2018
- Posted by: Ciara Murphy
- Category: Marketing
In this article, Justine Emoe, Programme Manager at Dublin Institute of Technology, explores the importance of achieving alignment between sales and marketing as a major driver of growth. There is clear and compelling evidence of increased sales performance where higher levels of collaboration and lower levels of conflict exist between internal sales and marketing functions.
Hope you enjoy the read and we would be happy to hear your thoughts.