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SALES AND MARKETING – THE ALIGNMENT IMPERATIVE

From time to time, the Leading Edge Group and LEI Group Australia will publish specially commissioned articles from guest speakers on topics of intrinsic interest to our readers. 

In this article, Justine Emoe, Programme Manager at Dublin Institute of Technology, explores the importance of achieving alignment between sales and marketing as a major driver of growth.  There is clear and compelling evidence of increased sales performance where higher levels of collaboration and lower levels of conflict exist between internal sales and marketing functions. 

You can read the article here.

Hope you enjoy the read and we would be happy to hear your thoughts.